A Shift in Perception & Perspective

The Daily Ritual Brand thrives on a simple fact: The profit lies beyond the first order. So, what's the strategy? How do you create a digital ecosystem that supports this business model?

Daily ritual brands sell products that are find their way into a customer's daily routine. Success depends on brand perception retention and loyalty. Their homepage and ads both focus on the transformation, emotional storytelling, repeat purchase incentives and community inspiration.

High-End Craft businesses and luxury makers are more than aspirational brands. Those purchasing can afford anything they desire and they (generally) have a flair for design, a sense of quality materials and the kudos associated with companies that only those in the know have come across.

The archetypes for product‑based businesses. Are you selling your products as if you are a High‑End Craft Business or a Daily Ritual Brand? It could be why your website still feels off.

Your visual identity affords you a few seconds to make a first impression. How does yours shape up currently?

A practical 10-point framework to align your 2026 goals with a harder-working website.

Make the logo bigger. No!!! Why? The impact of your brand on your customers is not made by making the logo larger.

As a best practice for SEO/AIO and to easily find them in your library, you must name and format your image files correctly... BEFORE you upload them to your website.

Hone the critical elements for your customer and their digital experience. Optimising your website it a an opportunity to uncover the elements holding you back and the ways to move forwards.

Your website is more than a shop window or digital postcard. It is a key component in your digital ecosystem, the place where your clients and customers form their first impressions, explore your world and decide whether they feel like taking action. When your website is a weak component and it underperforms, the whole ecosystem suffers.The website optimisation service was launched to address the common challenges I see on many websites. We want to strengthen performance, sharpen presentation and ensure interactions work hard for the business behind it.

Following on from my previous post...

People aren’t just typing three or four keywords into Google anymore. They’re asking AI assistants full-sentence questions. How does your website copy shape up?

With over a decade in the industry, Shopify is solely focussed on eCommerce, nothing else... The company has one mission 'making ecommerce better for everyone'. Want to be a part of that mission?

Copy, paste, save, check off.

Your Shopify store looks fantastic. Your products are beautiful and in demand. So why is nobody finding you on search engines? Before you throw more budget at paid, ads, read on to ensure your website is being found.

Have you reached the end of your tether? Is your business now running you? Argh...it happens to the best of us and there is a way through, unless you want a way out, but then you'd have to quit...decisions.

If your website is not converting it is because it is not resonating. Struggling to convert website visitors into customers? Use this 10-point checklist to uncover what is missing and start shaping a site that resonates and sells.

Copy, paste, save, check off.

Much like merchandising, in fact, it's the same thing, product strategy is a clever way to increase your AOV (average order value). Increase this and you'll be on your way to a more profitable business.

Conversion is everything. A pretty website with zero conversion tactics enters you into the race to the bottom. Let's get you set up to convert customers on your Shopify store.

Build lasting customer connections with the Rule of Seven. Learn how marketing consistently...

Learn how to work on your business, not IN your business. Get out of your own way.

"Differentiate or die" says Jack Trout. Is your sales performance lacklustre? Let's get you back on track!

Inhale for 3, 2, 1 and exhale slowly. Repeat after me, 'my brand is not a logo...

It's a process.

SEO, the myth the legend...where do you start.