For cabins, holiday lets and small hotels who are done with clunky systems and DIY websites. We design and build chic websites with a PMS that slots straight into your digital ecosystem, a tech stack you can definitely use in-house.





Higher direct booking
When booking feels straightforward more guests convert. A clear, on‑brand Webflow website paired with Inn Style makes availability and options crystal clear and any extras easy to choose before their stay in a few calm, reassuring steps.
No confusion, no sudden jumps to unfamiliar pages no logging in and no competition with a gazillion competitors.
Where tech, messaging and strategy intersect. A clear user journey is critical for your guests, who can search dates, see availability and book directly without feeling like they’ve been bounced in and around from system. Inn Styles integrates full into your customer journey and URL ecosystem.
Scared to touch your website or PMS? Your tech stack should feel manageable in‑house: Webflow for the website, Inn Style for bookings. Both are visual, easy-to-use tools that your team can update without calling a developer every time they want to make n update.
On-brand websites are our thing, we build design systems that fit in with your branding and are consistent with all digital touchpoints.
Post launch we offer optional website support retainers. Tutorials are included in every package to make managing in-house straightforward. Some folks find a direct support line gives them peace of mind.





Need a hand? Get in touch for support and we will respond within 24 hours.
studio@studiofolklore.co.ukFranco® is specifically designed with eco-conscious brands in mind. Unlike standard templates, it incorporates sustainable design principles, focusing on eco-friendly aesthetics, optimized performance, and features that resonate with businesses dedicated to environmental responsibility. It’s perfect for brands that want to make a positive impact and connect with like-minded audiences.
Absolutely, this is a given. You need to retain as much information as possible. Part of the work is migrating information: moving content into your new PMS, mapping existing bookings and rules and making sure you retain important history and future reservations.
Franco® is specifically designed with eco-conscious brands in mind. Unlike standard templates, it incorporates sustainable design principles, focusing on eco-friendly aesthetics, optimized performance, and features that resonate with businesses dedicated to environmental responsibility. It’s perfect for brands that want to make a positive impact and connect with like-minded audiences.
Inn Style is the default recommendation for many small, independent properties because it keeps PMS, booking engine and channels in one easy-to-manage place. If another PMS is genuinely better for your set‑up, the site will be designed around that instead.
Webflow gives you a visual editor for content, and your PMS handles the extras, automations and bookings. We give you a clear handover and simple guides so any updates, copy tweaks and small changes feel straightforward.
Your website is set up with solid SEO foundations and a structure that will rank with continued effort. Search is not a one‑off switch. Ongoing updates like adding content, refining copy, publishing useful guides etc. are what keep direct bookings flowing in, and support can be shaped around how much you want to handle in‑house.