/where to begin?

About Studio Folk Lore

I've been there. The first steps are SO exciting! Creating, sourcing, manufacturing, fonts, colours, photoshoot styling etc. The next steps are harder. Cashflow, marketing strategy, PR, networking, partnerships...you need to grit your teeth whilst you ride the wave.

Lovely aesthetics and skill get you only so far. Substance, solid foundations and strategy get you further. A wise man once asked me candidly, "so, what's your route to market?". That wise man helped me hugely, and that's what I hope to do with you. Get in touch to discuss your project.

/The story

Hi! I'm Georgina... founder of Studio Folk Lore, a website design studio built to work with creative founders. Like YOU!

I have worked with well-known lifestyle brands, makers, movers and shakers for a decade. My greatest skill is weaving together the intricate threads of strategy, aesthetics and systems. I love systems. More importantly, my goal is to set you off into the world feeling prepared and confident about running your business.

Through a creative and holistic step by step process we will develop a strategy you can actually execute. Everyone has their capacity, whether you are a working mother with 10 hours a week, single and 10 years deep into your passion project, or both. There is a solution to your feeling stuck, muddled or generally not know what on earth to do next.

As a small business founder I understand where you are at, facing a different set of decisions every day that will affect your future. What I offer my clients are personal, bespoke and well-structured services.

My experience in business means that I am not just a designer. I understand cash flow, route to market, sales funnels, social strategy, product photography, art direction, sourcing products and executing a strategy. What I want is for us to create a strong foundation for your business so you can run your company.

Do you feel that Folk Lore's services are right for you? If you are in the area let's meet up for coffee and a chat about your business. If you are interested in a specific service ping me an email. I'd love to hear from you and potentially work together.

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/Folk Lore values

To create a partnership

Above all, I feel that creating a good partnership is important in every project. The process of designing a website is quite intense.
I've been told I am a real good listener (report back when we work together) and that my clients feel that I care about their success. A good deal of cooperation is essential and mutually beneficial.
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To organise and automate with systems

I love a system and creating processes. They take the pressure off our daily workflow and help create routines. Our projects are run on Asana (my favourite). Each phase is logically mapped out so all project members can cooperate on the same page. This allows for creativity to flow in and out of the system.
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To communicate clearly

Good, clear and honest communication is essential in all facets of life. We keep our comms and project management logged in Asana. This avoids long email chains, lost files and the like.
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To inspire confidence

Starting and running a business is rarely a breeze and many founders feel like they winging it. Big secret...everyone is! When we work together I do my best to show you the ropes too, no problem is too small to have a chat about and (generally) no problem is too large to tackle.
/we have worked with these legends
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/Founder quote

"We business owners need as much daily care as our businesses do! Keep your body healthy, your mindset clear, make sleep and joy a priority in your personal life."

Georgina Olley
/Behind Studio Folk Lore/
Meet the team
/Let's talk/

Ready to generate a transformation and shine in your niche?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.