In short, our mission create a strategy you can execute and build an ecosystem you can manage.
Starting a new venture and getting stuck in is beyond exciting — designing, sourcing, and setting up a business is thrilling!
Design skills and technical know-how are important, but having a strong foundation and a solid strategy is what drives success. When Georgina started her first business, Nomad Design, a wise friend asked ‘so, what’s your route to market?’ . Being 26 and wonderfully naive, that question was eye-opening. She saw that with no strategy, no systems and no marketing objectives she would always be on the backfoot.
What she needed was a strategy, a product ecosystem, and a methodical approach to her marketing efforts. Unravelling the tangle she had created was hectic initially, but after a few months of weaving everything back together, the systems she established and her laser focus truly paid off.
Georgina has worked with well-known lifestyle brands, makers, movers and shakers for a decade. Her greatest skill is weaving the intricate threads of strategy together, creating aesthetics you'll fall in love with and building systems (she loves systems) that do the hard work for you. More importantly, her objective is to set you off into the world feeling confident about running your business, not just armed with a beautiful website.
Let's get you set up and unstuck!
As a small business founder she understands where you are at. You face a different set of decisions every day. Each with the potential to positively impact your future. Relentless...it doesn't have to feel that way.
Georgina's experience in business means that she is more that a website and systems designer. She understand the importance of cash flow, route to market, sales funnels, social strategy, product photography, art direction, sourcing products and executing a strategy. Are you up for creating a solid foundation for your business so you can run your company?
Do you feel that Folklore's services are right for you? If you are in the Stroud area let's meet up for coffee and a chat about your business. If you are interested in a specific service ping Georgina an email. she would love to hear from you and talk about potentially work together.
"Business owners need as much daily care as our businesses! Keep your body healthy and your mindset clear. Make sleep, nature and joy a priority in your personal life."
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