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empower your business

Shopify Ecommerce stores for creative folk.

Online shoppers have high expectations. We design and build Shopify stores that meet these expectations (and scale with your business in-house). With 12+ years of hands-on Shopify experience, my team and I create stores that are chic as they are powerful behind the scenes.

Your customers have high expectations...my team and I design and build custom Shopify eCommerce stores to exceed them.

How does it feel when you walk into your favourite homewares or clothing store? You return time and time again because the space, the branding and the experience has an intrinsic vibe that resonates with you. These vibes build trust and create a sentimental connection. At Folklore, our objective is to create the same within a digital realm.

We do not follow design trends, we create worlds your customers want to return to. Shopify stores power a business' digital realm. With 12+ years of experience, my team and I design and build Shopify eCommerce stores that look just as great as they perform.

A powerful backend system is just as important as chic design. We install the appropriate apps to help streamline a Shopify store. We set up automations that recover potentially lost sales use and Shopify’s built-in marketing tools to drive sales. Every store we build is tailored to a brand's identity.

Whether it's a new store or an upgrade, we work closely with our clients to create magnetic eCommerce platforms that helps you attract, convert, and retain loyal customers.

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Other ways to work together

Website Optimisation

Your should be the strongest link in your digital ecosystem. The objective is cohesion: design messaging and structure all working in harmony to deliver a consistent experience and a smoother path to purchase.

What we can improve on:

  • User interface and user experience
  • Customer journey & navigation
  • SEO (AI and Google)
  • Website's structure
  • Clearer messaging
Learn More

Strategy Session

Finding it hard to be objective about your business?

Scaling a creative business is rarely straightforward. Clarity and focus are what make the difference. Our strategy sessions provide a tailored roadmap to help you navigate your nice, understand your customers and make confident growth-focussed decisions

If you are struggling to define what your day-to-day needs to look like we bring an objective perspective. Whether this is defining your market, aligning your team or shaping a strategy that moves the needle with purpose.

learn more
/ Shopify stores we designed and built
view our folk
Shopify
Antique Jewellery

Sabrina Antique Jewellery

View Project
Shopify
Candle Care | Homewares
Webflow E-commerce
Artist

Alice Straker Art

View Project
Shopify
Fine Jewellery | Sustainability
Webflow
Bridal

Jan Si Studios

View Project

...lots of the design was improved across the site. Improved imagery and a stronger more cohesive brand identity across the site. The work took less time than expected, and completed well before the deadline that we had agreed. All in all a fantastic experience. Georgina is a fantastic communicator, has a fantastic eye for design and has the technical wizardry to make a website actually work.

James Harisson-Allen
Still Wild

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler
A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon
Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols
SWAND
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