Parkin & Gerrish

Parkin & Gerrish

Parkin & Gerrish

Parkin & Gerrish

Parkin & Gerrish

Parkin & Gerrish

/What we did

Redesign | Optimise

Project overview

Founder Zuleika Approached Studio Folk Lore to assist her in making Parkin & Gerrish the 'go-to online antique jewellery website'. It transpired that to fully optimise the site and make the most of our work together, we needed to rebuild the website using the updated version of Zuleika's chosen theme. Shopify sites are notoriously slow and this website was in need of some extra functionality to improve customer experience and the customer journey. Shopify is notoriously tricky to customise but we added a discreet and sleek search bar, optimised fundamental SEO, added a custom blog and optimised the Product page and a whole host of other customer experience improvements. Full of gorgeous glamorous imagery and utterly delicious pieces of antique jewellery, the Parking and Gerrish website was slow. We set about compressing all imagery, removing hidden sections and stripped out the weight in the Shopify theme.

The result

After optimising the Parkin & Gerrish website the site now ranks B rather than F and scores higher that 90% for SEO, Accessibility and . We scoured the site for excess javascript and stripped out everything we could to make the theme light and fast. All images were optimised and we will keep an eye on search engine rankings to see how our copywriting magic does the trick. Such a pleasure to work with a bright and charming client.
/Service/

Redesign and Optimise

/Industry/

Antique Jewellery

/launch/

October 13, 2022

/Platform/

Shopify

/Service/

Redesign and Optimise

/Industry/

Antique Jewellery

/launch/

October 13, 2022

/Platform/

Shopify

/Service/

Redesign and Optimise

/launch/

October 13, 2022

/Industry/

Antique Jewellery

/Platform/

Shopify

/Client Quote

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many techy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish
/showcase
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
View live

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folk Lore went above and beyond trying to accommodate all our requests.

Georgina’s input and experience helped us fine-tune the website and achieve our goals.

She has a great eye for design and I couldn’t recommend her more!

Ryan Board
Folkalist

Georgie has an innate understanding of how to realise abstract ideas and turn them into effective digital results. She has an amazing eye for layouts and detail, and has given us some helpful tools in how to understand the digital realm better to use it to our advantage and help support our business. Highly recommend!

Alice Crittall
Crittall & Hill

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
Folkalist

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
LAF Holdings
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/Let's talk/

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