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georgina olley studio folk lore website design and business strategy
georgina olley business strategy and website design for creative folk

Chic website design + build, (mostly) for folks in high-end craft. Now you can focus on your business.

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la bom swimwear athene macrae studio-folklore-portfolio-strategy-and-website-design
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katrin moye ceramics-studio-folklore-portfolio-strategy-and-website-design
munro by munro studio-folklore-portfolio-strategy-and-website-design
alice straker artwork studio-folklore-portfolio-strategy-and-website-design
mychocolate workshops studio-folklore-portfolio-strategy-and-website-design
katrin moye ceramics-studio-folklore-portfolio-strategy-and-website-design
jansi studios bridalwear studio-folklore-portfolio-strategy-and-website-design
london cloth company studio-folklore-portfolio-strategy-and-website-design
makal jewellery shopify store studio folklore website design
pierrot childrens furniture shopify store studio folklore website design
sophie breitmeyer shopify store customisations studio folklore website design
anthony hazledine antique textiles holding page
tess newall homewares shopify store studio folklore website design
alidad interior designer squarespace store studio folklore website design
wemyss fine kitchens and furniture webflow studio folklore website design
wemyss kitchens and furniture webflow studio folklore website design
alice sheppard fidler artist squarespace website design studio folklore
studio mim floristry wix website design by studio folklore
/ a few Fabulous creative FOlk
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At Folklore we partner with you to create the digital ecosystem that handles the heavy lifting, website, funnels, automations and systems. Now you can focus on your craft.

"my mission is to give you peace of mind and a website you can manage in-house."
- Folklore Founder, Georgina
/ Studio FolkLore Services

Shopify Stores

Slick systems for ecommerce brands. Built for you to manage in-house or on-the-go via the Shopify app.
shopify logos studio folklore webflow and shopify websites for folks in high-end craft
You deserve more than a limp, cookie-cutter, DIY ecommerce store. We design and build bespoke Shopify websites that make your business magnetic and products easy to shop.
Your half-cut WordPress website is holding you back. Is time to strategise, optimise, upscale and go pro! This about your favourite online shop, mine is Toast, it has a vibe you resonate with, the design makes it easy to use and it great systems too, the retention strategy works and makes you part of their ecosystem. This is what I mean by-end-to-end service.
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Portfolio Websites

For artists, makers and designers who sell their work through showrooms, commissions and trade rather than via an ecommerce store.
Does your business need a smarter digital ecosystem to showcase its services and/or portfolio of work?
For services businesses who sell locally and globally. Our bespoke website design service exists to get your business seen and heard, and convert those leads into customers.
We build our clients' service website on Webflow, a lean user-friendly platform you can update and manage in-house. Powerful, plugin-free, no more terrifying WordPress 'critical error' messages or limiting Squarespace features.
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Migration to Shopify + Redesign

Tired of WordPress chaos or Squarespace limitations? I know you are, it's time to migrate.
shopify logos studio folklore webflow and shopify websites for folks in high-end craft
WordPress and Magento are the worst, there, I said it. There is another way to run your business with ease, Shopify. It is built for one thing only, eCommerce.
Shopify makes it easier for brands to scale and grow in-house. No more tecchy server issues, no more critical errors, no more nightmares. Online stores have evolved and Shopify is here to clean up. Plus, there is NOTHING like the Shopify order notification pinging on your phone app... ca'ching!
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Conversion Rate Optimisation

Refresh, optimise and get back on track.

Are you struggling to improve your website's visibility? Why aren't your website clicks converting into sales or enquiries? Let's optimise your website to improve its design, functionality and how it operated in your digital ecosystem. We focus on messaging, SEO, speed, traffic and much more.

Are you struggling to find the time to? take a peek under the hood and gave your website a a reboot? Let's figure out what isn't working and get you unstuck.

Get in touch to book yours!

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Product Customisations | Website Optimisation
Jewellery

Sophie Breitmeyer

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Shopify design + build
Homewares + Children's Furniture
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Strategy | Shopify Design | Marketing
Antique Jewellery

Sabrina Antique Jewellery

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Redesign and Migration
Chocolate Workshops & Confectionary

MyChocolate

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Refresh | Refine | Redesign
Interior Design

Munro by Munro

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/new on the blog
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14/7/2026

High-End Craft & Luxury Makers Businesses Archetype

High-End Craft businesses and luxury makers are more than aspirational brands. Those purchasing can afford anything they desire and they (generally) have a flair for design, a sense of quality materials and the kudos associated with companies that only those in the know have come across.

7/7/2026

Business archetypes, are you playing by the wrong rulebook?

The archetypes for product‑based businesses. Are you selling your products as if you are a High‑End Craft Business or a Daily Ritual Brand? It could be why your website still feels off.

22/4/2026

Are high bounce rate and low conversion rate a brand perception problem?

Your visual identity affords you a few seconds to make a first impression. How does yours shape up currently?

georgina olley studio folk lore website design and business strategy

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