empower your business

Shopify Migration

Online shoppers have high expectations. We design and build Shopify stores that meet these expectations (and scale with your business in-house). Your website is more than a digital storefront, it your sales engine, marketing hub and customer touchpoint. With 12+ years of hands-on Shopify experience, my team and I create stores that are chic as they are powerful behind the scenes.
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Customers have high expectations and that clunky WooCommerce website your friend built will drive you bonkers!

Online stores evolve. Certain platforms will hold a business back through poor systems, critical errors, poor natural SEO etc. Folklore's Shopify migration service handles the transition with care and precision, so your business does not miss a beat.

With 12+ years in the Shopify game, we specialise in migrating websites to Shopify from WooCommerce + WordPress, Magento, Squarespace, Wix and BigCommerce. We know that the SEO needs handling carefully, as does an image library and data too. We handle the heavy lifting; carefully transferring the products, content, customers and where possible the order history (this can be tricky from time to time). We will preserve the customer experience businesses work hard to build, and where possible upgrade it. Not to mention improving on backend systems.

Why Shopify?

Shopify is a robust, scalable e-commerce platform with user friendly dashboard, fast checkout experience and has an extensive app ecosystem to help businesses scale. It is built for business growth. It is built for e-commerce only. The benefits include streamlining operations, improving performance and preparing to sell in international markets, Shopify provides the tools to get you there.

What To expect

With 12+ years of hands-on Shopify experience, Folklore creates Shopify stores that feel seamless. We guide you through the process, keep you informed and enjoy your store smoothly on Shopify. Not to mention providing you with tutorials on how to use the backend and theme of your new Shopify store.

Ready to level up? Get in touch and book a call.

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/Services

The process

Discovery

Current platform, objectives and timelines are reviewed. Dta sources and risks are identified.

Audit

Catalogue structure, content, apps, integrations, customers, orders and integrations are mapped. Opportunities within Shopify are highlighted.

Planning

A customised migration plan is created with scope, milestones and responsibilities, including a 301 redirect strategy for SEO

Theme Set Up

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Content Migration

Pages, blogs, menus, media and metadata are transferred in a cleaner format.

Product Migration

Products, variants, pricing, inventory, tags and collections and metadata are imported accurately.

Customer + Order Migration

Where the source platforms allow, we migrate custoemr records and order history.

Apps + Integrations

Newsletter platform, reviews, analytics, shipping, payments Instagram + Facebook Shopping, Pinterest, Google & YouTube, product customisations etc.

SEO preservation

301 redirect, canonical tags metadata and Search COnsole set up to help maintain rankings.

Testing + Launch

A QA checklist is run ancross devices, including taxes, shipping, discounts and checkout design. Launch is scheduled to minimise disruption.

Training and support

Post-launch training, a reference guide and two weeks of support are provided. Optional optimisation and email flows setup are available.

Other ways to work together

Shopify Website

Your website needs to be the strongest link in your digital ecosystem. The objective is cohesion: design messaging and structure all working in harmony to deliver a consistent experience and a smoother path to purchase.

What we can improve on:

  • User interface and user experience
  • Customer journey & navigation
  • SEO (AI and Google)
  • Website's structure
  • Clearer messaging
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Strategy Session

Finding it hard to be objective about your business?

Scaling a creative business is rarely straightforward. Clarity and focus are what make the difference. Our strategy sessions provide a tailored roadmap to help you navigate your nice, understand your customers and make confident growth-focussed decisions

If you are struggling to define what your day-to-day needs to look like we bring an objective perspective. Whether this is defining your market, aligning your team or shaping a strategy that moves the needle with purpose.

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/ Shopify stores we designed and built
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Shopify
Antique Jewellery

Sabrina Antique Jewellery

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Shopify
Candle Care | Homewares
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Webflow E-commerce
Artist

Alice Straker Art

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Shopify
Fine Jewellery | Sustainability
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Webflow
Bridal

Jan Si Studios

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...lots of the design was improved across the site. Improved imagery and a stronger more cohesive brand identity across the site. The work took less time than expected, and completed well before the deadline that we had agreed. All in all a fantastic experience. Georgina is a fantastic communicator, has a fantastic eye for design and has the technical wizardry to make a website actually work.

James Harisson-Allen
Still Wild

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler
A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon
Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols
SWAND
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Ready for a website that transforms your business?

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