Alice Straker Art

Alice Straker Art

Alice Straker Art

Alice Straker Art

Alice Straker Art

Alice Straker Art

/What we did

Brand Strategy | Website Design | Website Development | Ecommerce | Custom Font

Project overview

Alice came to Folk Lore with a clunky Wix website that functioned...I knew my team could up her game and inject her high-energy personality into a new look and feel! As well as custom design, we worked though her brand strategy, route to market and essential functionality. Alice is a fun, joyful and adventurous woman. Not to mention a canny business woman. Her customers are looking for colour, good vibes, energy and products that meet a functional need...so detailed supporting info was essential. She needed a custom font, a gallery like canvas and a few cute additions to show personality, like a ice cream cursor. ✨ Since we launched her new Webflow ecommerce website her AVO has increased x3. ✨ Bio: Utterly delicious, inside and out. Alice Straker is a British artist and homewares designer; contemporary striking and playful. Her work conveys the total deliciousness of food and the world around her with a dream like edge. During her journey during the pandemic, she discovered her passion for painting. After a transcendent experience at la Colombe d'Or with a particularly beautiful lemon meringue pie, she began creating and developing her brand. Alice continues to develop her style; bright, bold and delicious artwork featuring every yummy treat we all adore devouring. Her homewares are colourful and comforting, happy and deliver on realising dreams of bold tablescapes and interiors. Utterly delicious!
/Service/

Ecommerce

/client/

Alice Straker Art

/Industry/

Paintings and homewares

/Completion/

June 1, 2022

/client/

Alice Straker Art

/Service/

Ecommerce

/Industry/

Paintings and homewares

/Completion/

June 1, 2022

/Client Quote

It has been an absolute delight to work with Georgina. She has transformed the face of my brand - not only building an original website but making it look professional and slick. I love the personalised features such as the 'ice cream' cursor and Alice Straker font which have added enormous value. She is a genius! The whole experience has been smooth, efficient and thorough. We left no stone unturned and I now feel ready for the next few years of business. Since launching the site - my order value and sales have increased significantly and I owe this to Georgina. Could not recommend her more highly if you are looking to create something completely unique for your brand.

Alice Straker
Alice Straker Art
/showcase
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.

Athene Macrae
La Bom Swim

Georgie has an innate understanding of how to realise abstract ideas and turn them into effective digital results. She has an amazing eye for layouts and detail, and has given us some helpful tools in how to understand the digital realm better to use it to our advantage and help support our business. Highly recommend!

Alice Crittall
Crittall & Hill

Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folk Lore went above and beyond trying to accommodate all our requests.

Georgina’s input and experience helped us fine-tune the website and achieve our goals.

She has a great eye for design and I couldn’t recommend her more!

Ryan Board
Folkalist

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
LAF Holdings

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
Folkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté
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Ecommerce

Jan Si Studios

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Coaching

Altura Coaching

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Website Analysis and strategy

Crittall & Hill

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