1. Sharpen your homepage headline and clarify the core call to action.
Make it clear what you do and who you serve. Give visitors immediate confidence they’re in the right place. What do you want them to do first? Get in touch? View the new collection? Learn more about your service.

2. Simplify your navigation
A cluttered menu creates hesitation. Keep it simple and guide people to the essentials. Replace all obscure titles with clear direction. This is not the place for on-brand adjectives...

3. Add strong calls to action
Guide your clients in the right direction. Don’t assume they will know what to do next. Make enquiry and booking options visible.

4. Test your enquiry form
Double check it. They sometimes break for no good reason. If it’s clunky or broken, you’re losing leads. Make sure you add titles for each field.

5. Refresh your service descriptions
Keep them concise and centred on outcomes. What transformation do you create for your clients?

6. Update your photography
This is an investment, yes it's spenny, but you will thank yourself for investing in a talented photographer. inCrisp, recent visuals help people feel trust and connection.

7. Check mobile experience
Many of your visitors will come from a social channel or from an email on their phone...then then browse on their phone. Make sure everything fits nicely and works smoothly.

8. Run a speed test
Slow sites lose attention, bit time. Compress large images, find a way to host videos externally or reduce the file size and tidy up all unnecessary scripts.

9. Add your most recent testimonials
Client love is such a win when it comes to winning over new clients. People want proof. A recent review or case study is often the final nudge.

10. Update your SEO basics
Tidy up page titles and descriptions so people searching for your service can find you. Review your meta titles, meta descriptions. Add the right information to your alt tags and name your image files properly, it helps hugely.

Think of your website as the deal closer, not the opener. A little optimisation every so often ensures that once someone is warmed up, they’ll be ready to commit.

If you are rushed off your feet and you want me to do the work for you, get in touch. I'd be more than happy to get you back on track.