20.8.2025

Why your business needs to be selling on Shopify

If you run a product based business, choosing the most suitable eCommerce platform is not just about ticking a box. The appropriate system supports your growth, makes selling simpler and has in-built retention applications to keep your systems simple and your tribe loyal and returning.

With over a decade in the industry, Shopify is solely focussed on eCommerce, nothing else... The company has one mission 'making ecommerce better for everyone'. Want to be a part of that mission?

Shopify is THE go-to platform for brands what want to sell on a smart eCommerce website.

Beauty, brains and emotional intelligence, what more could a brand want? From seamless product management to in person sales, Shopify delivers on all the tools you need to sell smarter and at any stage in your brand's eComm journey.

Built for growth: Shopify can adapt to your business as it grows. Whether you have a small product range to test or you manage thousands of products in multiple distribution centres. No more dreaded WooCommerce critical error headaches.

Seamless selling on and offline: Shopify is not just your online store, you can hook it up to a POS system and take it to all your events and exhibitions. Sync your stock in real-time and keep all your data in one place.

Easy to manage: Updating products, checking and fulfilling orders, sending automated tracking updates or reviewing your performance does not require a tecchy background. Shopify's dashboard is an exquisite masterclass in User Experience and saves you masses of admin time. I wish they'd make the Settings tab a little more obvious though...

Apps that extend your store: Custom Shopify functionality is my speciality. The app ecosystem is on of the most powerful in eCommerce. from loyalty programs like Yotpo to subscription tool apps like Smile.io and advanced shipping integrations there is an app to give you a helping hand and solve almost any problem.

In-Built Marketing: You don't need to juggle multiple platforms to market your products. With their built-in native Email tool you can market till your heart's content. I have switched almost every customer over to it. You can't create beautiful custom templates YET, but I'll bet you will be able to soon. You cannot reduce your spend on third-party platforms and bring your marketing home.

  • Build automated email flows for your welcome series, abandoned cart or checkout series, requests for customer reviews and win-back schemes.
  • Create discount codes with a huge variety of conditions.
  • Set up integrated pop-up forms to grow your mailing list.
  • Campaigns directly from Shopify without needing a separate system you have to pay a fortune

Optimised for sales: features like shop pays one click check out, abandoned car recovery and integrated customer accounts all individually designed to help convert your browsers into buyers.

Fully customisable design (with our development skills): You are DONE with the DIY site you clunked together...you know your brand deserves more than a generic template (enter Studio Folklore) Shopify makes it super simple for us to tailor your store's design to reflect your brand identity, whether minimal, funky, bold or chic.

Migration made easy from other platforms: Some brands really fret about switching from square space, Wix or WordPress. I totally understand it's a real worry whether all of your information will be transferred over in the correct format, especially where you order history is concerned. Shopify has migration tools and without expert support will make them move smooth without losing any content or custom data.

Well trusted and secure: with reliable inbuilt hosting, SSL certificates and automatic updates Shopify takes care of all the nitty gritty your WordPress site makes an utter nightmare. No more 'critical error' warnings'! We set this up for you and show you how to check-in on it as and when you need to.

Ready for Shopify?

Are you still contemplating whether Shopify is the appropriate move for your brand? Here is an 11 point checklist of all the essentials I think you need to know before you make the move based on 12 years of using Shopify as a merchant and as a web designer.

  1. You sell or plant sell physical or digital products
  2. Yant an online store that looks pro and builds trust
  3. You would like to manage your stock in one location across online off-line sales or via a distribution centre.
  4. You need a platform that will scale as your business grows.
  5. You don't want to spend your time managing critical errors and technical updates.
  6. You want to reduce your reliance on multiple third-party platforms, especially marketing platforms.
  7. You want to be able to manage the backend and front end of your website in-house.
  8. You need integrations with appropriate apps and systems you already use.
  9. You want your check out to be fast and friction-free.
  10. You want to migrate seamlessly from another platform like Squarespace, Magento, WordPress or Wix.
  11. You are ready for a secure reliable online store supports your long-term growth and you want to partner with a website designer who understands how to make that happen for you..

Nodding along to most of these points? Sounds like you are ready to take the next step...Let's chat about designing or upgrading your Shopify store and get you the peace of mind you have been searching for. Plus the ca'ching noise is BEYOND fantastic to hear every time you receive an order!

/Let's talk/

Ready to transform your business with a strategy you can execute and a hard-working website?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.