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Website Optimisation. Boost Performance and Customer Experience

An impactful service for creative businesses ready to improve their website’s design, functionality, and performance. A chic website is not enough if it is not performing. Book a discovery call to learn more.
FolkLore 1:1 sessions

When do you need Website Optimisation 1:1?

This service is designed to uncover and resolve the issues holding your website back, whether that might be poor user experience, missing functionality or systems, slow performance, unclear messaging, clunky navigation, or missed sales opportunities.

You’ll get a sharp, strategic review of your site with a clear action plan. We will analyse how your website looks and feels to customers, how it performs behind the scenes, and how well it’s converting. Then we map out exactly what needs to shift to bring your site up to speed.

What this solves for you:

  • Your website feels tired or off-brand
  • Customers drop off before purchasing or enquiring
  • You are getting traffic, but not enough conversions
  • The site does not reflect the quality of your products or services
  • Your company has grown, but your site hasn’t kept up
  • You want clarity on what to fix (and what is working)

You will walk away with:

  • A straightforward report outlining what is and is not working, and why
  • Two tailored action lists: one for you (DIY), one for Studio Folklore (dev work)
  • A focused plan to refresh your site and help customers move through it with ease.

Whether you are on Shopify, Webflow, Wix or Squarespace, website optimisation is about making your site feel smoother, sharper, and more magnetic, so it supports your growth and reflects your brand’s best.

We will give you a sharp, strategic review of your site accompanied by a clear action plan. We look objectively at how your website feels to customers, how it performs behind the scenes, how well it is converting and what we can do to improve this. Then we map out exactly what needs to shift to bring your site up to speed.

Ready to create a chic professional website that aligns with your brand?

1:1 tête-a-tête

What do we cover in the sessions?

You will be super surprised by how much we can cover in a 1:1 session. I want you to enjoy our session and to leave feeling confident, relaxed and relieved.

  • - SEO audit to get you ranking higher locally in Google
  • - Customer journey mapping to get those customers on the right track from inception
  • - A once-over of your website's user interface, to improve user experience though better page design and layout.

Before booking, we will have a brief discussion to identify where you're facing challenges and what your objectives are. Schedule your session through my Contact page using the link below.

If you are based near Stroud we can do the workshop in person.

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What our clients say...

I worked with Georgie on our Alidad Ltd website updates directed by Alidad and advised by Georgie.She was extremely efficient and prompt in her delivery,I feel she went above and beyond with her recommendations and assistance. The initial stages were easy and straight forward,  very methodical process, which gave a great overview of work being completed Alidad and I would highly recommend Georgie, and would absolutely use her services again. Thank you again Georgie!

Lauren Wylie, PA to Alidad

We worked with Georgina to go through our website and improve our customers' journey around it. She has some very helpful insights and we really feel it has benefited how we go about designing it, adding products in and generally layout. She is very thorough and made us think in another way when building the website, highlighting aspects we hadn’t thought of. We highly recommend!

Alice Begg, Humphries & Begg

We have had the opportunity to work with Folklore since 2022 to build our brand website on shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols + Margo Ducharme, SWAND
BOOK YOUR SESSION

Ready to roll up those sleeves and get unstuck?

Yes you are! Any questions, ask away in the notes section of the contact form.

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Ready to transform your business with a strategy you can execute and a hard-working website?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.