Strategy & Design

Your website needs to do the hard work for you!

Website design is more than just creating a nice looking space to showcase your services or sell products.

Your website needs to connect with your audience, show them who you are and how you are going to serve them.

Studio Folk Lore’s strategy and design services provide the straightforward branded website you need. Let's showcase what you do best strategically and increase your conversions.

Sound good? Ok, take a look at our services below and get in touch if you would like book a complimentary discovery call with Georgina.


Portfolio and Service Websites

Does your business need hard-working digital space to showcase its work and services?
My bespoke website design service is designed to convert new clients into customers, grow your community and clearly outline how you serve your clients.
Let's start the discovery process with the basics, fill in the discovery form and apply to work with me.

Ecommerce Websites

Does your business need a well-designed, hard-working, powerful...chic ecommerce website that actually converts?
Whether you need your first Shopify MVP or a full stack custom platform, get in touch so we can talk about what best suits your business' needs.
Let's start the discovery process with the basics, fill in my discovery form and apply to work with me.

Brand Strategy

Strategy dictates what we do and what we don’t do. We get clear on the core aspects; your target demographic,market position, tone of voice and individuality, etc.
Your website needs to be an extension of your brand, rather than a stand alone tool. It needs to be consistent with your other brand visuals and messaging so you connect with your clients.
The essentials are your logo, colour palette and typography choices. Whilst we don’t design logos in-house we are great at providing style guidelines that suit your ethos, vision, mission and values.

*Strategy is included in all our website design projects.


1:1 Design Consulting

A 1:1 session is a great solution if you need clarity on that niggling feeling that something in your business feels a little off.
This option is perfect for you if you already have a website and want to step up.
Whilst you may know how to build a site yourself you need a hand strategising and implementing an organised design system.

Website Analysis

Are you struggling to understand why your website sales aren't converting or why you aren't getting any enquiries?

Sometimes your website needs a peek under the hood and a reboot. My website analysis package is a holistic solution that looks into what isn't working, both front and back end.
Our goal is to improve aspects like your user Journey, copywriting, website speed, art direction, SEO, strategy and so much more.

Get in touch to book yours!

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.

Athene Macrae
La Bom Swim

Georgie has an innate understanding of how to realise abstract ideas and turn them into effective digital results. She has an amazing eye for layouts and detail, and has given us some helpful tools in how to understand the digital realm better to use it to our advantage and help support our business. Highly recommend!

Alice Crittall
Crittall & Hill

Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folk Lore went above and beyond trying to accommodate all our requests.

Georgina’s input and experience helped us fine-tune the website and achieve our goals.

She has a great eye for design and I couldn’t recommend her more!

Ryan Board

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
LAF Holdings

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté
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Ready to make an impact in your industry?